In 2019 about 2.5 billion images have been stolen, while 85% of the about three billion images shared online per day do not have any licensing rights or any information about creators or current owners. Loob aims to protect digital content creators by enabling to simply create or upload any multimedia file to save authorship, ownership and licensing information immutably. Everybody will be able to conduct authenticity checks for all digital media items registered within loob and purchase them from the creator or current owner. Creators have the possibility to earn royalties upon every successful resale.